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Alvara is designed to perform on your shelf, in your window, and in the hands of your customer.
We provide full-spectrum retail and marketing support tailored to your store format, rollout tier, and brand objectives.
Tiered VM Directives
Customizable merchandising directives designed for both full-line and capsule assortment buys. We support everything from concept store edits to nationwide rollouts, with flexible visual systems for stores of all sizes.
Gondola Systems & Shop-in-Shop Activations
We offer freestanding gondolas, integrated fixture builds, and immersive shop-in-shop experiences designed to engage customers through packaging-native NFC scan points and digital storytelling.
In-Store Marketing Packs
Print-ready marketing kits include modular signage, tester messaging, shelf blades, and promotional collateral, all tailored for localized rollouts and adaptable to luxury, department, and independent formats.
Window Mockups by Store Tier
Window campaign concepts available for street-level boutiques through to global retail flagships. Includes design assets, renderings, and suggested install guides to drive high-impact, high-trust visibility.
Alvara launches Fall 2025 with a cross-platform marketing push spanning digital, editorial, and experiential channels:
Creatively led activations across all major social channels, all perfectly timed with retail launch - and will also be featured on leading beauty and innovation podcasts to create cultural momentum
Key placement across UK and US publications with direct retail audience overlap — including titles such as The Sunday Times Style, Glossy, Vogue and WWD
Campaign co-marketing opportunities available for early wholesale partners in the US and UK.
Our direct-to-consumer flagship, Alvara Lab, opens Fall 2025 in Miami.
More than just a showroom, the Lab is an R&D testing ground where we optimize the Alvara scan-to-trust experience in real time.
By testing live customer behavior, UX, and product education in a real retail setting, Alvara Lab enables us to refine the in-store experience we deliver to our wholesale partners so your customers have the most intuitive, trust-first interaction possible.
Alvara Lab will also function as our global Beauty Sales Showroom - we look forward to seeing you there during Market Week.
Alvara is built on transparency, and that applies to you, too.
Our wholesale buyers have access to a real-time order management dashboard, where you can:
Your buying experience should be as seamless and trusted as the Alvara products themselves.
Alvara is launching in stores globally in Q4 of 2025.
Interested in showcasing Alvara Beauty products in your stores? Click below.
ALVARA
ALVARA is neither related to, nor associated with the token ALVA. In fact, ALVARA's trust ecosystem deliberately rejects tokenomics and crypto-currencies. With good reason.
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