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Why Alvara exists (and why it had to be built differently)
Products with real values should be able to prove them clearly and consistently.
Instead, global supply chains rely on fragmented audits, static certifications, and opaque documentation.
Consumers are left guessing. Regulators are forced to interpret incomplete records. Brands doing the right thing struggle to prove it.
Alvara was created in response to that failure.
The Insight
Transparency fails because systems don’t connect.
Most supply chains already contain the information needed to prove sourcing, manufacturing, and compliance.
What’s missing is a way to assemble that information into a single, defensible product record. Truth already exists, it just isn’t accessible at the product level.